Saddle up with the Lumbermen's Association of Texas & Louisiana (LAT) in Fort Worth, Texas, April 7-9, 2011, for their 125th Annual Convention where they will be celebrating 125 years of LAT's service to its building material dealer and associate members throughout Texas and Louisiana.
LAT's 125th annual convention will feature hands on, practical information you and your employees can take back to ensure your business will be a profitable leader in 2011. This year's 125th LAT annual convention will also feature exhibits from building product manufacturers, distrubutors and associates, a golf tournament, networking receptions and some great industry speakers.
FEATURED SPEAKERS AT LAT:
KEYNOTE SPEAKER: DR. CHARLES GILLILAND, Real Estate Research Economist at the Real Estate Center for Mays Business School at Texas A&M University
A researcher with the Real Estate Center for Mays Business School at Texas A&M University since 1977, Dr. Gilliland has spent 30+ years studying the Texas real estate market and will share his insight during his keynote address.
RICK SCHUMACHER, Editor & publisher of the LBM Journal
Rick will speak on "Industry Trends & Growing Your Business". Rick Schumacher, editor & publisher of the LBM Journal, has 20+ years of experience covering the lumber & building material distribution business, and has tracked it through booms and busts. He will cover industry trends
& research results on products, brands, sales compensation & benefits, and more. You may visit LBM Journal's web site at LBMJournal.com.
BEVERLY KOEHN, President and Owner of Beverly Koehn & Associates, Inc.
Beverly will speak on "Strategy Shift: Moving Your Sales Strategy from Defense to Offense". Bev Koehn, is Texas native who started her career 20 years ago selling homes for builders, and evolved into customer care management & training. She will show attendees how to enhance the total customer experience in sales AND throughout the entire company. She has been featured at numerous conferences including the International Builders Show, Australian Remodeling Conference, and World of Concrete Conference. She is a master instructor for the NAHB University of Housing, and holds seven professional industry designations.
and evolved into customer care management & training. You may visit Beverly Koehn & Associates' web site at BKoehn.com.
John will speak on "Using Market Research to Enhance Your Business". John Cashmore, a longtime industry pro and market research expert, will present his case study of one dealer who used market research to pull itself from bankruptcy & emerge as a solid, profitable leader in its market. Learn how to understand what your customers want from your business.
To learn more about this exciting convention, please visit their web site at:
LAT's story begins over 125 years ago when a group of Texas lumber dealers gathered together in Austin to talk over mutual problems and opportunities, with the need for cooperation as they supplied the builders who were providing homes for a growing Texas population.
Today, LAT's Mission is to create unity, strength and a spirit of cooperation among building material suppliers and lumberyards in Texas and Louisiana to advance the industry and better serve their customers.
There are two types of membership in LAT:
1) Regular membership is open to all lumber and building material dealers.
2) Associate membership is open to all people or businesses who are wholesalers, manufacturers, brokers, out of state dealers, or people or businesses who provide services to the Regular members.
You may visit the LAT Membership section of their web site to learn more about becoming a member at: