WINCHESTER, VA -- Trex has announced its Outdoor Living Road Show is again traveling the country to bring outdoor living innovation and inspiration to consumers. Now in its fourth consecutive year, the mobile marketing unit provides an opportunity for both homeowners and retailers in participating markets to interact with Trex's high-performance products and experience the brand's user-friendly online resources.
"The Trex Outdoor Living Road Show generated nearly four million consumer impressions in 2010, which reinforces its importance in helping us maintain our leadership position as the most preferred brand in the marketplace," said Ron Kaplan, chairman, president and CEO of Trex, the world's largest manufacturer of wood-alternative decking and railing. "We value the opportunity to not only educate and inspire consumers, but also to hear feedback and address needs for specific products and resources."
Wrapped with colorful visuals and impactful brand messaging, the Trex Outdoor Living Road Show provides an opportunity for consumers to obtain all the information and tools necessary to complete their own beautiful outdoor living projects, including:
Product Displays - Consumers can see and feel a wide range of styles, colors and finish options, including the revolutionary Trex Transcend® Decking and Railing system, which outperforms, outlasts and outdecks wood, composite and PVC for decades, stylish and comfortable new Trex Outdoor Furniture™ and new energy-efficient LED Trex DeckLighting.
Visual and Interactive Tools - Computer kiosks allow experimentation with Trex's online planning and design tools, including the Color Visualizer and the new DeckWorks™ deck design software. Colorful story boards will provide information about the Trex brand, products and eco-friendly practices - while large-screen televisions will broadcast contractor testimonials and show product durability demonstrations.
On-Site Demonstrations - Trex representatives will demonstrate innovative new products, such as RainEscape®, an above joist deck drainage system, and CustomCurve™, a heating and bending solution for creating customized outdoor living spaces. Consumers also may view a variety of scratch and stain tests that showcase the superior durability and performance of Trex materials.
Expert Advice - Consumers can seek expert, personalized advice from Trex representatives on product selection and installation, as well as take home a variety of collateral materials.
To see the schedule, click HERE