LAKEWOOD, CO -- BlueLinx Corporation and Lakewood-based HomeSphere, Inc. announced they have entered into a joint agreement to offer Georgia-Pacific vinyl siding and trim products to HomeSphere's network of builders using HomeSphere's technology-driven solutions.
BlueLinx joins more than 75 manufacturing brands currently using HomeSphere's BRI(R) lead generation and marketing program to produce new builder leads through our dealer network and strengthen existing business, thus growing their market share through increased homebuilder sales.
"Our relationship with HomeSphere will directly impact our bottom line," noted Rutledge Davis, National Category Manager for BlueLinx. "BRI gives us access to builders we would not normally reach and provides us with tools that will enhance our sales efforts and bring additional business to our dealer partner network."
BRI is a unique builder rebate management application serving the residential construction industry. Manufacturers use the BRI service to open sales channels with thousands of homebuilders and remodeling contractors, gaining inroads to new accounts and building recognition for their products and services. Builders, on the other hand, gain product knowledge and manage their cash-producing rebates, helping them to improve their bottom line.
BlueLinx, headquartered in Atlanta, has a network of nationwide distribution centers, serving markets locally and providing customers with the products they need through just-in-time deliveries. One of the brands now available to HomeSphere users is Georgia-Pacific vinyl siding and trim.
"BRI is a powerful marketing tool, particularly during trying times for the residential building industry," said Chris Toth, HomeSphere's Vice President of Sales. "Utilizing our platform allows customers to build sales and marketing channels that position their brand solidly for the future."