BLOOMINGDALE, IL -- GROHE's new 15,000 square-foot Live! Center, located at 160 Fifth Avenue in New York's Flatiron district, is designed to provide support, training and inspiration for GROHE's professional partners.
Throughout the space, inspirational bathroom and kitchen settings illustrate the diversity of the award-winning GROHE portfolio, which features innovative products for all styles of interior, including the latest digital faucets and showers.
An impressive demonstration area gives visitors the opportunity to interact with GROHE faucets and showers and experience first hand GROHE's unique blend of quality, technology, design and sustainability.
The center is also a one-stop resource for industry professionals. Architects, designers, project specifiers and their clients are invited to view GROHE's extensive product portfolio in the relaxed environment of the new Fifth Avenue showroom. Meeting rooms, equipped with the latest state-of-the-art technologies, including video conferencing and wireless internet, are available to those wishing to discuss their projects in a convenient, central location. New York-based GROHE Project Consultants will also be on hand to share their extensive product knowledge and expertise.
"GROHE Live! is an educational design resource for architects and designers, providing them with the all the support they require to turn their visions into reality," said Franz Droege, President and CEO of GROHE America.
In addition to showcasing GROHE's award-winning bath and kitchen collections, the center also includes training facilities for designers, showroom staff and plumbers. An in-depth brand presentation, focusing on the company's European design excellence and German manufacturing expertise, provides the backbone for all courses.
Looking to the future, a full program of technical and installation seminars will be accompanied by training classes accredited by the American Institute of Architects (AIA), the American Society of Interior Designers (ASID) and the National Kitchen & Bath Association (NKBA).
GROHE Live! is set to become the company's Manhattan base for events and product launches, the first of which took place on Sept. 7, 2011, when the center was opened by Paul Flowers, Senior Vice President of Design for GROHE AG.
During the opening day, guests were treated to a preview of two new collections: the GROHE Allure Brilliant faucet collection and GROHE Power&Soul showers.
The multi-million dollar investment in the New York center follows the opening of GROHE Live! Centers in Singapore and Bangalore, and showrooms in London, Paris and Milan.
GROHE Live! Center
160 Fifth Avenue, 4th Floor
New York, NY 10010
The center is open Monday-Friday. Visitors should call to make an appointment.
For more information visit: www.groheamerica.com