WAYNE, PA -- Lumbermens Merchandising Corporation [LMC] unveiled a fresh look last week along with a progressive brand strategy based on their long history in the building materials industry. The enhanced brand strategy reflects the collaborative network of the best dealers in the country. The face of LMC has been updated and will now be represented with a logo composed of strong, bold lettering which retains their traditional blue to represent stability and strength. The added element of the dot in the 'C' draws the eye and represents that "LMC is on point" and a part of something bigger - the most elite national network of independent building material dealers in the country.
John Somerville, LMC President stated: "Building Business Together' is our company philosophy that applies to everything we do. It is the mantra of the organization, our dealers, LMC staff and our suppliers."
The initiative is the result of more than two years of analysis and research by LMC's Marketing Team working with Hitchcock Fleming & Associates, a full-service marketing branding communications agency. For over 75 years LMC has been building business networks with the best building materials and lumber companies, the best manufacturers' brands, and the best forest products companies in the industry. This step is part of the ongoing evolution of its overall brand. This initiative recognizes a company that can stand the test of time and at the same time build on strengths to nurture a strong and growing dealer network.
The goal with this initiative is to keep a forward momentum in the marketplace so that every LMC dealer continues to benefit from a position of strength and collaboration which in turn also benefits the supplier community.