SAN CARLOS, CA -- Kelly-Moore Paint Company, Inc., a leader and innovator of waterborne-coating technology and the first company to offer recycled paints and higher performance no-VOC paints, is now introducing new zero-VOC colorants. These products will maintain excellent interior air quality during application without sacrificing performance. The transition from conventional universal colorants to the new zero-VOC colorants has already been completed in all of Kelly-Moore's California and Nevada locations. The rest of Kelly-Moore's stores will be completed by this summer.
"Kelly-Moore is committed to meeting top health and environmental concerns and California's stringent regulations," said Steve DeVoe, Kelly-Moore's president, CEO and chairman of the board. "Transitioning to zero-VOC colorants will keep the company at the forefront of environmental innovation and regulation in the paint industry."
While zero-VOC colorants have been available previously, they often lacked in quality and performance -- poor drying and more water sensitivity causing blushing and blistering were among the drawbacks. Kelly-Moore's new zero-VOC colorants not only eliminate these issues, but exceed traditional colorants as well, offering higher strength, improved hiding, more fade resistance and expanded color options, all without the additional solvents.
"These next generation zero-VOC colorants are not only better for the environment, they have better touch up properties than conventional colorants for the professional contractor, and also deliver better UV fade resistance for better long-term performance," said Mark Zielinski, Kelly-Moore Paints' vice president of sales.
Among Kelly-Moore's other "green" offerings are the recently introduced Enviro Coat Reflective 1545, a premium exterior architectural coating designed to reflect the sun's radiant heat. This eco-functional, exterior 100 percent acrylic eggshell paint effectively lowers external wall temperature, allowing homeowners and building operators to minimize air conditioning usage and money on utility bills.
For questions related to color, paint selection or application, VOCs, or any other paint-related query, Kelly-Moore's painters (pros or DIY consumers) can call 1-888-MR-PAINT, email email@example.com, or visit www.kellymoore.com.