Barrette Outdoor Living Inc. announces the acquisition of Railing Dynamics, Inc. (RDI). Barrette anticipates that through this acquisition Barrette will expand their two-step distribution business and subsequently will leverage both companies' core competencies. Barrette will expand its presence in the 2-step market through RDI's established distribution channels and in turn, RDI's key distribution partners will gain improved access to Barrette's extensive Big Box Retail Businesses.
BOL President, Jean desAutels, states "We are thrilled by the opportunities that the convergence of our 2 companies creates. We feel that the combination of Barrette's retail partners with RDI's 2-step distribution partners will bring consumers unparalleled access to the highest quality products and unmatched service within the outdoor living products industry."
According to RDI President, Chris Terrels, "BOL and RDI are a perfect fit. From our corporate culture to our uncompromising commitment to excellence in manufacturing, our companies share the same values and vision." In reference to the impact of the acquisition of RDI, Terrels states, "the intention of both companies is to further our distribution throughout the market while expanding the level of products available to our partners. Our RDI family is energized, excited, and will remain unchanged. RDI will continue to operate with its existing staff in its current locations."
The two companies plan to continue operating RDI under its well established brand name in the 2- step distribution channel and they anticipate that the synergies of the two companies will make the integration nearly seamless for their customers and distribution partners.
For more information call Barrette Outdoor Living at 1-800-336-2383 or visit www.barretteoutdoorliving.com.