LAKEWOOD, CO -- HomeSphere Inc. announced Rubbermaid will join its growing digital lead-generation and customer loyalty platform, opening up new revenue opportunities for the brand.
Rubbermaid and its line of professional closet and garage storage products, joins more than 70 preferred manufacturers using HomeSphere BRI and its industry-first digital marketing services to connect with a growing network of mid-tier builders, staged to construct nearly 20 percent of the total new single-family homes forecast in 2013.
Rubbermaid, with its full line of closet and garage storage products, ranked first in the storage category for brand familiarity and quality according to BUILDER Magazine's Brand Use Study. With more than 25 years of experience providing wire ventilated shelving to builders and consumers, the company takes pride in offering storage and organization products that help keep homes beautifully organized. Both its wire and melamine wood products can be utilized throughout the home, including bedroom closets, linen closets, pantries and laundry rooms as well as in garages and basements.
"As demand for newly constructed homes grows, Rubbermaid can now connect its products to a hard to reach tier of builders through HomeSphere, using its digital solutions," said Dan Toppen, Rubbermaid Senior Sales Manager.
By connecting the homebuilding universe -- including top product manufacturers, mid-tier builders and service providers -- more directly through technology, HomeSphere BRI creates measurable business opportunities for all of its partners. HomeSphere's network of nearly 9,600 privately owned builders can now use HomeSphere BRI to gain knowledge of Rubbermaid Professionals' full line of closet and garage storage products and manage their cash-producing rebates, helping them to improve their bottom line and grow efficiencies through an automated, consolidated solution.
"Rubbermaid is such a widely trusted and recognized brand," said HomeSphere Vice President of Sales Chris Toth.
"We are pleased to offer its highly ranked products to our builders and continue the company's strong performance well into the future."
Colorado-based HomeSphere provides the residential construction community with digital lead-generation and customer loyalty solutions that deliver higher profitability through measurable business opportunities, actionable intelligence and exclusive access to key contacts. The only company of its kind to offer user-friendly, digital solutions to empower market collaboration, HomeSphere has delivered innovative marketing services to building product manufacturers, distributors, contractors, builders and homeowners for more than a decade. Visit www.homesphere.com or call 1-800-274-2632.