TORONTO -- The Holmes Group, in partnership with TC Media, is pleased to announce the release of a new limited-edition magazine, Make It Right, in honour of Mike Holmes' ten years on television.
The Holmes Group partnered with industry leader, TC Media for this new magazine. TC Media is Canada's leading provider of media and marketing activation solutions, reaching 24 million consumers in Canada alone.
"We were honoured that The Holmes Group came directly to us to produce this magazine," said Caroline Andrews, Vice President and Group Publisher, Consumer Solutions, Toronto and Vancouver, TC Media. "This was a unique opportunity for us to work with such an iconic TV personality and we are confident that fans everywhere will enjoy this exclusive insider look at Mike and his life beyond the TV show."
The publication is a balance between entertainment and education. It provides Mike Holmes fans with a retrospective and a behind-the-scenes look at the man behind the overalls, including personal details on how he went from local contractor to international celebrity.
"It seemed to us that Mike's Ten Year Anniversary was the perfect time to come back with a new publication," says Liza Drozdov, Vice-President of The Holmes Group. "After HOLMES magazine ceased publication in 2011 we stepped back and regrouped. We took the time to research and evaluate the market and we made sure to find the right partners in TC Media. We already know that people really like Mike. They want to know more about him, as well as how he does things--the right way. So that's exactly what did--we gave them more Mike."
Staying true to Mike's focus on education, the special edition also contains information that will help support homeowners with renovations and home maintenance, as well as tips related to important home issues.
Mike Holmes Make It Right is available for $9.99 and will be on newsstands across Canada and the United States on April 22, 2013.