LAKEWOOD, CO -- Lakewood-based HomeSphere Inc. announced Boral Stone Products, manufacturers of Cultured Stone® branded products, will join its growing digital lead-generation and customer loyalty platform, opening up new revenue opportunities for the brand.
Boral Stone Products takes pride in creating superior products made from sustainable materials in eco-friendly plants in the United States. The company joins more than 70 preferred manufacturers using HomeSphere BRI and its industry-first digital marketing services to connect with a growing network of regional and local builders. Members of HomeSphere's extensive builder network are staged to construct nearly 20 percent of the total new single-family homes forecast in 2013. Nationally, local and regional builders construct 75 percent of current new-build homes.
"Today's builders are seeking outstanding products that are on the cutting edge of design trends and technology advances," said Boral Stone Products Director of Marketing Doug Lehman. "Aligning our Cultured Stone brand with HomeSphere and its industry-first digital solutions will introduce HomeSphere's growing network of local and regional builders to our products and help them understand why we lead the manufactured stone veneer market."
By connecting the homebuilding universe - including top product manufacturers, builders and service providers - more directly through technology, HomeSphere BRI creates measurable business opportunities for all of its partners. HomeSphere's network of 10,000 privately owned builders can now use HomeSphere BRI to gain knowledge of Cultured Stone's wide variety of shapes, sizes and colors of manufactured stone veneers and manage their cash-producing rebates, helping them to improve their bottom line and grow efficiencies through an automated, consolidated solution.
"Boral Stone Products has been an industry leader for more than half a century," said HomeSphere Vice President of Sales Chris Toth. "Our platform will help them further position their brand for growth as our network of builders learn about their fine products."
HomeSphere develops and manages the homebuilding industry's first and only B2B digital lead generation service, called the "Building Universe," connecting more than 70 preferred building product manufacturer brands and 10,000 local and regional homebuilders. Leveraging exclusive, actionable market intelligence and access to sought-after relationships, HomeSphere's solutions deliver measurable, ultra-targeted business opportunities with more profit potential. Visit www.homesphere.com or call 1-800-274-2632.
About Boral Stone Products
On Dec. 20, 2010, Owens Corning announced that it reached a definitive agreement with Boral Industries Inc. to enter into a joint venture with Owens Corning for its Masonry Products business, manufacturers of Cultured Stone branded products. Boral assumed operational control starting Jan. 1, 2011. This brings together North America's No. 1 brand of brick and No. 1 brand of manufactured stone under the same ownership - a powerful combination.
About Boral USA
Headquartered in Roswell, Ga., Boral USA is the holding company for Boral's U.S. operations, which include leading manufacturers in the building material industry. Boral USA's subsidiaries include Boral Bricks, the No. 1 manufacturer of clay brick in the United States; Boral Roofing, the nation's leading manufacturer of clay and concrete roof tiles; Boral Stone Products, manufacturer of Cultured Stone, the most recognized brand of manufactured stone veneer; and Boral Composites Inc., manufacturer of Boral TruExterior® Trim, the No. 1 brand of poly-ash exterior trim products.