WASHINGTON -- The third edition of Social Media 3.0: It's Easier Than You Think helps businesses rev up their social media program to take it to the next level. This popular resource, recently released by MyHome Press, an imprint of National Association of Home Builders (NAHB), helps readers get the most from social media using tools such as Pinterest, Google+, Tumblr, Instagram, Houzz and Foursquare to increase their visibility and improve their sales results.
Social Media 3.0 by Carol L. Morgan, MIRM, CAPS, CSP, is designed to help readers construct a comprehensive long-term social media strategy on any budget. The updated edition includes even more practical ideas, offers more examples from real businesses, and shows how to work smarter, not harder, by using social media.
"Anyone who needs to know how to network with, market to, or just engage people more effectively in the ever-expanding realm of social media should have a copy of this book," said NAHB Chairman Rick Judson, a home builder and developer from Charlotte, N.C. "It's not just about logging on, it's about making social media work for you."
Morgan outlines clearly and concisely how to engage various audiences using social media and the best social media sites and tools for specific purposes. She shows how to create and maintain a blog sensibly and with ease.
Social Media 3.0 includes sample monthly plans for maintaining a social media presence, discusses the results of real, effective social media campaigns and offers new tips on:
--Creating effective mobile websites
--Using the latest Facebook features
--Avoiding Panda and Penguin traps
--Engaging your markets using the various social media tools
--Getting started with Podcasting
--Running fun contests affordably
Carol L. Morgan is a public relations and social media marketing expert, strategist and consultant. With more than 20 years of experience, Carol has established herself as the "go to" person for public relations and social media. Carol is the founder of the online Atlanta Real Estate Forum, president of Flammer Relations, Inc., and managing partner of mRELEVANCE, LLC, an Internet marketing, social media and public relations firm with offices in Atlanta and Chicago.
Social Media 3.0: It's Easier Than You Think is available for purchase at www.BuilderBooks.com for NAHB members and www.myhomepress.com for non-members. Soft cover/323pages, $19.95 retail, $17.95 NAHB member, ISBN 978-0-86718-720-5. The eBook is available at ebooks.builderbooks.com ($13.99 retail/$11.99 NAHB member).