MALVERN, PA -- Principia's 10th annual executive Composite Decking & Railing conference will be held at the Hyatt Regency Baltimore in Baltimore, MD on October 28-29, 2013. The conference is the industry's premier education and networking event for equipment and material suppliers, decking and railing manufacturers, distributors, retailers and contractors. Visit the conference website www.DeckRailConference.com for more information or to register online.
Jonathan Smoke, Chief Economist for Hanley Wood and SVP National Research and BPM Channel for Metrostudy will deliver the keynote at the conference, and will address how the residential remodeling recovery is proceeding with a focus on decking permit growth tied to consumer demographics. Mosaic Color & Additives, the decking industry's leading supplier of additives used in composite decking, is the full program sponsor again for this year's event.
Steve Van Kouteren, Conference Chair, said, "The conference program is hitting on the most important trends in the industry, including the competition between wood, composites and cellular PVC decking. Attendees will not only learn about how the trends will impact decking and railing demand, but will also be able to catch up on the latest developments in channel realignment taking place among manufacturers, distributors and dealers."
Key sessions in this year's conference include decking and railing category growth, new product technology, outdoor living trends and a session devoted entirely to railing. In the first session, speakers will address how the composite segment can grow its share of the category and industry best practices in up-selling contractors and homeowners on premium performance wood-alternative decking and railing. The session will also include talks on how to develop a highly productive sales team that knows how to sell composite decking and railing. Product technology advances in composite decking and color-infused treated lumber will be discussed as well as how the competition for category share will heat up over the next few years.
The conference will also explore changes in railing colors and designs, best practices for managing railing inventory, and different sales and merchandising approaches to capitalize on this profitable segment. Outdoor living lifestyle trends, developments and impact on material demand at the dealer and contractor level will also be discussed. The conference ends with a look at how extended homeowner decking warranties can benefit the entire industry.
Founded in 1995, Principia is a strategy consulting firm focused on building materials and construction chemicals, helping clients increase market share, grow revenues and improve margins. Principia has built a long track record of client performance improvement based on the results delivered in every engagement. Learn more: www.PrincipiaConsulting.com.