ANAHEIM, CA -- Parex USA, Inc., the parent company of leading building material brands; Parex, Teifs, LaHabra, El Rey, and Merkrete, is pleased to announce the company's Envision Campaign received the Platinum award for the Best Integrated Marketing Campaign Architectural/Design in Hanley Wood's 1st Annual Brand Builder Awards. The Brand Builder Awards recognize the most innovative and effective marketing campaigns throughout the residential and commercial design and construction industry. The competition is designed to honor the organizations that have demonstrated superiority in their ability to develop, create, implement and execute marketing strategies and tactics that define excellence.
Parex USA's Envision Campaign integrated all of these elements to show architects, builders and applicators that they can utilize Parex USA products to achieve any look they Envision with any shape, any color and any texture. The campaign combined print and digital advertising, 20-page signature brochure, video, revamped websites, media relations and social media.
"The Envision Campaign brings a new aesthetic approach to designing with Exterior Insulation and Finish Systems (EIFS) and Stucco," said Heidi Larsen, Product Marketing Manager. "Envision encourages architects and designers to imagine the limitless design possibilities with our products and systems."
"Parex USA is well deserving of the recognition it received. We are seeing the effects of the recovery of the housing industry take hold as companies begin to expand their marketing efforts, especially on the digital and social media fronts.
"This year's competition was fantastic and we are looking forward to continuing the awards for many years to come," said Frank Anton, vice chairman of Hanley Wood.
Larsen was honored during a special awards dinner at the Hanley Wood Foundations conference at the Spertus Center in Chicago, IL.
About Parex USA
Parex USA, Inc., a California Corporation, is a subsidiary of the ParexGroup, a division of Materis, S.A., a French Corporation. The ParexGroup is one of the world's leading manufacturers of specialty chemicals and ready-to-use mortars for the construction industry. With over 60 manufacturing sites, 9 R&D centers in 21 countries the ParexGroup employs more than 3,450 industry professionals who are the corner stone of this thriving global organization. For more information regarding Parex USA, Inc. visit www.parexusa.com.
About Hanley Wood
Hanley Wood, LLC is the premier media, event, information and strategic marketing services company serving the residential, commercial design and construction industries. Through its operating platforms, the company produces award-winning digital and print publications, Newsletters, websites, marquee trade shows and events, market intelligence data and strategic marketing solutions. The company also is North America's leading publisher of home plans.