BuilderBooks, the book publishing arm of the National Association of Home Builders (NAHB) recently released a new publication, Sales & Marketing Checklists for Profit-Driven Home Builders. The new release is aimed at helping builders increase their visibility and reach new customers as they enter the marketplace. Sales & Marketing Checklists teaches home builders strategies to bolster their marketing efforts, and new ways to increase sales.
"This new publication from BuilderBooks provides builders with great tips to turn their marketing efforts into sales," said NAHB Chairman Kevin Kelly, a home builder and developer from Wilmington, Del. "With the customizable forms, useful tips and real-world examples, this user-friendly resource offers great information that most professionals can incorporate into their own businesses."
The expanded third edition of Sales & Marketing Checklists covers the major steps involved in successful new home sales, as well as provides online access to all of the checklists included in the book. Builders learn the ins and outs of the comprehensive contract, the move-in, warranty service, referrals, and a great close. The provided checklists and forms guide builders through the steps in developing and carrying out their marketing plan. Builders can use these and other tools to create and customize files to their particular use.
Sales & Marketing Checklists shows builders how to:
• create a marketing plan
• budget for marketing
• develop an effective website
• conduct local marketing research
• manage salespeople
• manage prospects
• run a public relations campaign
• conduct promotional events
• use virtual models
• use social media as a marketing tool
Sales & Marketing Checklists for Profit-Driven Home Builders is available for purchase ($19.95 Retail/$17.95 NAHB Member, ISBN978-086718-724-3) at BuilderBooks.com or by calling 800-223-2665. The eBook is available at ebooks.builderbooks.com ($13.99 Retail/$11.99 for NAHB Members).