One of Europe's leading Italian designers of modern staircases, Fontanot ventures outside of Italy and dives into the US consumer market with Fontanot Shop US, bringing with them their forty-year legacy of technical expertise and exceptionally high Italian quality. A family-run entity dating back to the 70's with a small business of handcrafted stairs, Fontanot is now emerging as a driving force in the American design world. Since their website launch last year in the UK, Fontanot has been enjoying great success beyond Italy's borders. Now they are confident in trying their hand in the American market, relying on one stellar selling point: DIY staircase kits.
"The key element in the States is demystifying this product as a category," explains Robb Gillion, Fontanot US Country Manager. "The simplicity of being able to order a staircase in a kit is much easier than American consumers have grown accustomed to. It's not just a customized contractor job."
And American consumers are looking to invest in the simplicity. Effectively placing an order for a DIY stair kit is as simple as answering five easy questions, Robb explains. First, consumers must choose interior or exterior preference, height requirements, total space available, wooden or metal treads and finally, color. All products are shipped directly from the warehouse and have a delivery time of seven days, adding to the convenience of the process. Robb points out that Fontanot's legacy is built not only upon the principles of innovation and revolutionary design but also upon the culture of high Italian quality.
"In everything we've seen in the business, Italian manufacturers are rated very high among American consumers," says Robb. "And with Fontanot, between the reputation of Italian quality in terms of design and the simplicity of their DIY products, we expect to have great results."
Maybe one of the most revolutionary DIY staircase designs put forth by Fontanot, however, is Techne: the first eco-friendly staircase in the world made with technopolymer, a durable and versatile plastic that is 100% recyclable. Made for both indoor and outdoor use, Techne has resonated well with eco-friendly decorators as well as DIY enthusiasts. Appealing to every taste, Fontanot finds the perfect mesh between functionality and elegance.
'Made in Italy' has always been globally synonymous with exceptional quality, and with the US market, it's no different. Fontanot introduces American consumers to their long-standing tradition of premium design and a new tradition of do it yourself staircases.
Learn more at: us.fontanotshop.com/
Fontanot is a leading Italian staircase company known for combining their functional designs with stylish elegance. With over forty years of experience and technical expertise, Fontanot has recently launched a website in the UK and the US, with their stateside headquarters located in Newnan, GA. A newly emerging brand in the US design world, their wide array of indoor and outdoor staircases are DIY, durable, easy to assemble, maximize living space, and are built upon the principles of exceptional Italian quality.