ATLANTA, GA -- Nichiha USA, a leading manufacturer of residential fiber cement siding and Architectural Wall Panels, has launched its residential Builders Club Program in select markets. The program is designed to recognize top-performing builder partners through a variety of VIP rewards and offers. In addition, each quarter Nichiha will name a "Builder of the Quarter," honoring a builder partner who exemplifies the essence of Nichiha.
Builders Club members will have exclusive access to Club Rewards, including earning NichiBucks that can be applied toward saw blades, branded merchandise, and collateral materials; additional NichiBucks can be earned by volume. Partners also have early access to new product launches and a variety of marketing materials such as public relations outreach, social media coverage, and recognition on nichiha.com.
"Our builder partners are our best brand ambassadors, and we're excited to recognize their loyalty with exclusive reward opportunities," says Michael Cobb, vice president of sales and marketing for Nichiha USA. "The new Builders Club program will allow us to continue to build mutually beneficial relationships with those partners while helping them grow sales and brand awareness."
The first recipient is Wes Whittle of Eastech Property Development in Mt. Pleasant, South Carolina. Eastech, a husband and wife owned and operated business in the low country of South Carolina, focuses on quality and craftsmanship custom homes with their own brand of personal service.
"When building custom homes in a competitive market, it is critical to carefully select every component to create a beautiful, high-quality, final product," said Wes Whittle, owner, Eastech Property Development. "With Nichiha, we have that edge. It is truly an honor to have been selected as builder of the quarter by a company that shares our values of quality, integrity, and service."
The Builders Club program will launch in key Southeast markets, including Charleston, S.C.; Raleigh, N.C.; Tallahassee, Fla.; Nashville, Tenn.; Atlanta; and Mobile, Ala./New Orleans, as well as the Bay Area in California.
For more information on the program, visit www.nichiha.com.