NASHVILLE, TN -- LP Building Products has announced the redesign of its European and Australian websites, LPCorp.com/EU and http://LPCorp.com/AU, respectively. Among many of the new features, each website's responsive, mobile-compatible design creates seamless viewing of content from any device, and a new user interface makes navigating the websites simpler.
"We wanted to provide our customers with user-friendly sites that will allow them to easily find the information they need across any digital platform," said Al Huber, EWP international sales manager for LP Building Products. "One of the biggest improvements is our updated literature finder. Customers can browse by product or search to quickly find accurate results."
The sites also showcase product pages in an easy-to-navigate structure, making product details effortless to find. Additionally, a new "Where To Buy" function simplifies how to find local LP dealers and products.
The websites are the new locale for LP's industry blog, Engineered Wood, and feature an updated newsroom and a new Sustainability news section highlighting LP's work in the field.
LPCorp.com/EU is available in four languages, including English, French, Dutch and German, and will automatically default to the language settings of the user's device.
"We redesigned the new international websites to better reach our customers with the services they need on the go using a mobile device or at a desktop," said Lisa Reese, EWP marketing associate for LP Building Products. "Plus, the advancement of the automatic language settings helps remove communication barriers with our international customers to provide easily accessible information across the globe."
The updated layout and new user experience improve how quickly visitors can find what they need. The revamped navigation system offers simple menu dropdown features across the top of the page on desktop and an easy-to-use menu system on mobile.