ARLINGTON HEIGHTS, IL -- The publishers of Professional Builder, Professional Remodeler and Custom Builder are launching a new publication, website and e-newsletter dedicated to informing residential building and remodeling professionals about new products and technology that will enhance today's and tomorrow's homes. PRODUCTS is a unique, focused resource where buyers and specifiers will find the latest in product and technology innovation.
PRODUCTS magazine will be distributed quarterly to more than 36,000 subscribers in print and 70,000 digitally, with the first issue debuting in March 2016. Its responsively designed website and weekly e-newsletter, which will be sent to more than 111,000 recipients, will keep industry professionals informed at any time, in any location, on any device.
Each issue will contain a cover story that focuses on new introductions and hot trends; a case study on the use of products and systems that solved a construction challenge; new and noteworthy products in a wide range of categories from finishes to siding, lighting to roofing, and more; news briefs on notable product prototypes and launches, as well as manufacturers' announcements; and picks from peers, serving up product advice and recommendations from fellow builders, remodelers, architects, designers, and contractors.
"PRODUCTS' editorial and sales team understands that great products, combined with great design, yield exceptional homes," says SGC Horizon Building Group Director-Principal Tony Mancini. "We think there's never been a better time to launch a product-focused initiative that delivers what residential construction and remodeling professionals need to know to make informed purchase decisions and to satisfy today's savvy clients and buyers."