DENVER -- HomeSphere's BRI Network, the homebuilding industry's first and only B2B digital lead generation and customer retention platform, has added ClosetMaid, a 50-year industry leader in home organization and storage systems.
ClosetMaid will join Colorado-based HomeSphere's advanced digital platform to identify qualified leads and expand its reach to a growing network of local and regional builders. HomeSphere's participating builders in turn gain access to a wide selection of wire, laminate and wood storage systems for use in bedrooms, kitchens, family rooms, laundry rooms, home offices and garages.
"Quality craftsmanship and highly competitive pricing have led ClosetMaid to become the No. 1 brand in storage and closet solutions," said ClosetMaid Director of Sales - Builder Division Brian Dougherty. "HomeSphere will enable us to provide our quality products to a larger network of local and regional builders."
ClosetMaid joins more than 80 preferred building product manufacturer brands in 23 product categories that are using HomeSphere to connect with the growing market of local and regional builders. HomeSphere's customer base constructed 15 percent of the total new single-family homes started in the United States in 2014.
"Whatever the project, ClosetMaid is known to deliver high-value products and exceed its customers' needs and expectations," said HomeSphere Vice President of Business Development Chris Toth. "We are excited to provide our expanding builder database with broader access to this well-regarded brand."
HomeSphere is the homebuilding industry's first and only B2B digital lead generation and customer retention platform, connecting more than 80 preferred building product manufacturer brands across 23 product categories with more than 17,000 local and regional homebuilders. Leveraging exclusive, actionable market intelligence and access to sought-after relationships, HomeSphere's solutions deliver ultra-targeted business opportunities with more profit potential. Visit www.homesphere.com or call 1-800-274-2632.
ClosetMaid, an industry leader in home organization and storage systems since 1965, is a business of Emerson™. Over ClosetMaid's 50-year history, ClosetMaid has helped people achieve their own state of organization with innovative and popular storage products such as MasterSuite®, ShelfTrack®, Selectives™ and SuiteSymphony™. For builders, contractors, architects or designers, visit www.closetmaidpro.com.