|There were two exciting, special events held at the 83rd LMC Annual Meeting in Tampa, Florida March 21 – 23 that brought together niche specialists from the industry to learn and network together.
They included a Marketing Idea Exchange and a brand new Kitchen & Bath Showcase. The Exchange brought together marketing professionals from around the country who specifically work in the forest products and building materials industry. The K&B Showcase brought kitchen and bath designers together to learn with National Kitchen and Bath Association accredited courses, to see the latest and greatest products, and to network.
The Exchange began with a case study and ice breakers where the group got to know one another, explored challenges everyone was facing, and new solutions to overcome those challenges. The Marketing Idea Exchange featured two professional facilitators to help guide the conversations.
“I attended the Marketing exchange with the group. Whole new group of people I haven’t met, so a lot of networking and great contacts that I’ve made,” said Stacy Bivona of Builders Warehouse. “Our keynote speakers were great, they were very engaging. They kept the conversation flowing and a lot of the questions that the group had were addressed. There was very natural, collaborative discussions—it’s been great.”
The attendees then broke into two small groups to tackle two big topics: "Building Your Pro Business" and "Digital Marketing."
“I think the most valuable thing about the LMC Marketing Exchange was connecting with other dealers, different and the same as myself, and really learning about what they’re doing as well as things I can implement in our business in order to help grow,” said Jim Carpenter of Curtis Lumber.
The Kitchen and Bath Showcase was available all three days of LMC Annual, beginning with the educational sessions on March 21. The K&B Showcase also brought all the LMC K&B suppliers together in one area on the floor. Allowing kitchen and bath dealers to interact with the suppliers all in one place.
“The suppliers are pleased they are very happy with the results of the new layout of this show where we brought all of the K&B vendors together,” explained Deirdre Garland, a Kitchen & Bath Buyer for LMC and a key organizer of the Showcase. “They are getting a lot more direct traffic, targeted dealers, and they are a lot busier than in years’ past.”
Dealers that attended the Showcase expressed that they liked the opportunity to network with other designers and they especially appreciated the accredited courses—namely, the 20/20 training.