|Dean Johnson, long-time host of the TV series, Hometime, has signed an agreement to serve as spokesperson for Wolmanized® pressure-treated wood products. His photograph and comments are being incorporated into advertisements, literature, and point of purchase materials promoting Wolmanized wood, particularly the "new generation" type called Wolmanized® Natural Select™ wood.
Johnson, a former builder, created Hometime in the mid 1980s. His program was one of the first home improvement shows to appear on television. It is now seen on the PBS network as well as on The Learning Channel and syndicated stations across the United States.
"Decks have always been one of our most popular topics," said Johnson. "We have used treated lumber, primarily Wolmanized wood, many times on the show, so I feel very confident in recommending it to consumers. I look forward to helping homeowners understand Natural Select wood, an alternative to traditional treated wood."
The licensor of Wolmanized wood is Arch Wood Protection, and the company’s manager of marketing communications is enthusiastic about the arrangement with Johnson. "I am very happy that Dean has joined our promotional campaign," said Huck DeVenzio. "We have had an association with him for years -- even before Hometime was on the air – but we have taken an additional step. Dean Johnson is seen every week on 450 stations and is familiar to millions of do-it-yourselfers. Now he is our spokesman."
Preserved wood is a common building material for structures exposed to termites and fungal decay. In addition to decks, Wolmanized lumber is used for fences, landscaping, walkways, storage sheds, planter boxes, docks, bulkheads, and for commercial and industrial applications such as building timbers, utility poles, piling, and guardrail posts.
This eUpdate posting by: Debbi A. James