|http://www.HomeBuilder.com, a division of Homestore, Inc. and the official new homes Web site of the National Association of Home Builders, today announced significant changes to its Web site, designed to make searching for a new home easier and more effective for online home shoppers. These enhancements are part of Homestore's previously announced investment program designed to ensure that HomeBuilder.com remains the leading new home destination online. http://www.HomeBuilder.com is the exclusive new home content provider to AOL, MSN, Yahoo! and United Online.
The site redesign centers on a dramatic enhancement of the search functionality of HomeBuilder.com's proprietary new home community database of more than 100,000 available homesites. Consumers can now locate new homes by precise geographies, re-rank their search results based on their own criteria and map all search results. Other changes allow builders to promote their communities more prominently as well as to offer display advertising within a more focused geography.
HomeBuilder.com is ranked as the Internet's Number One new homes site, offering potential home buyers more than 75,000 models, homes and built-to-suit plans for viewing.
This eUpdate posting by: Steve@BuildingOnline.com