Maytag has unveiled an exclusive base kitchen package and a complete line of stylish appliance suites for every homebuyer at every stage of life.
The new package options are designed for a full range of homes – entry level, move-up and custom-built – and offer an excellent line of kitchen and laundry appliances built with the strong principles Maytag-brand loyalists have comes to expect.
•The base kitchen package offers dependable freestanding suites that appeal to new homebuyers.
•The second appliance package's appealing aesthetics combine features and performance perfect for the move-up homebuyer. The line's appliances, including the Maytag® Power Zone and Power Center for cooking, are equipped with more power and capable of handling larger loads than ever before.
•The third appliance package provides impressive high-performance features and sophisticated aesthetics for the savvy homebuyer, including high-efficiency front-load laundry, featuring a gas range with the industry's most powerful 3,200-watt Speed Heat&trade element and the Maytag® JetClean® Dishwasher with SteamClean Option and Silverware Blast&trade.
"Better built homes start with better built products, and Maytag brand understands that products built with durability in mind earn the confidence of homebuyers," said Tracy Frye, senior contract marketing manager at Whirlpool Corporation. "With every home a builder designs and builds, they also grow their reputation. Now with diverse appliance options to meet the needs of different lifestyles, it is even easier for building professionals to build with the confidence of the Maytag brand."
According to Smith-Dahmer Associates' 2009 "Consumer State Tracker Qualitative Research" homebuyers recognize Maytag brand as: Trusted (87 percent), Strong (78 percent), and Timeless (75 percent).
For more information on Whirlpool Corporation and its offerings for building professionals, please visit insideadvantage.com or call 1-800-952-2537.