CHICAGO, IL -- This year's last opportunity for restoration contractors to attend the program participants call "selling for people who hate selling" comes Nov. 1-2 when "Sales Mastery for Restorers" returns to the Chicago area.
Created specifically for the restoration industry, "Sales Mastery for Restorers" shows participants how to break down barriers to effective communication, so they can understand and meet the needs of their customers and prospects. The result is the kind of unbreakable referral and vendor/customer relationships that the most successful businesses are built on.
"Sales Mastery for Restorers" is based on a consultative selling system that is radically different from the more commonly used features and benefits style of selling. While this older technique can be successful, the sales success rate can be very low, and it is highly stressful for salespeople to use and typically is accompanied by high levels of sales staff turnover.
The system taught at "Sales Mastery for Restorers" gives salespeople a much more effective way to communicate with clients. It allows them to be in control of the sales situation and consistently establish relationships that will deliver more sales.
"We don't offer any 'tricks' or 'selling secrets'," said Timothy Miller, President of Business Development Associates, Inc., and co-creator of the program. "There's no magic or instant-results formula for effective selling. Sales success is about listening, communicating and building relationships based on understanding and fulfilling the needs of the customer."
More important, "Sales Mastery for Restorers" is not a generic sales training program adapted for the restoration contractor. It was developed especially for restorer salespeople. The situations covered, the process taught and the materials participants take back to the office all were created specifically for restorer salespeople and their target markets.
"We give participants the exact tools they need to be successful with Adjusters, Agents, Property and Facility Managers, General Contractors, Plumbers, Industrial Hygienists, Property Inspectors, Real Estate Agents and so on," Miller said. "And it's not just theory. This system has been proven in the field by my own restoration clients."
In addition to the two-day seminar that teaches the system, participants received sales discussion guides, sales maps and a complete system manual to ensure proper implementation on every call.
Participants also have access to as-needed coaching sessions from Miller and program co-creator and sales expert John Hirth, a members-only Web site with additional training and support materials and optional monthly sales teleseminars that reinforce the system and provide expert solutions to issues encountered in the field.
Sales Mastery for Restorers attendance qualifies for one Continuing Education Credit needed to retain Restoration Industry Association certification.
The "Sales Mastery for Restorers" program will be held Nov. 1-2 at the Hampden Inn, Schiller Park, IL, near Chicago's O'Hare Airport. For more information and to register, visit www.salesmasteryforrestorers.com or call 773-777-9956.