| LOS ANGELES and NEW YORK -- (PRNewswire-FirstCall) KB Home and Martha Stewart Living Omnimedia, Inc. announced that they have entered into a new agreement to design and create additional Martha Stewart-inspired neighborhoods in communities throughout the country. The contract also calls for MSLO to create a line of interior and exterior home products or design options. These products, called Martha's Choices items, will be available exclusively to KB Home homebuyers.
The first Martha Stewart-inspired community in Cary, NC is set to open on March 12, 2006. The second community is due to open in Atlanta, GA, in late spring 2006. Additional developments are planned for Houston, TX; Charlotte, NC; Las Vegas, NV; Southern California; Orlando, FL; and Daytona Beach, FL. In total, the number of lots to be developed in these markets is more than 1,800. These communities are expected to open within the year, and the companies are actively reviewing other attractive locations for new developments.
Martha's Choices items will be interior and exterior home products or design options designed by Martha Stewart and MSLO experts, providing a broad selection of design, style and functionality. The companies are working together to identify business partners to manufacture Martha's Choices products, which will be designed by MSLO and offered exclusively to KB Home homebuyers in a range of categories such as floor coverings, door selections, hardware, closet organizers, lighting fixtures, bathroom fixtures, kitchen cabinets, and window treatments. Martha's Choices items are expected to be available by spring 2007.
This eUpdate posting by: Steve Joyce, Editor
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