DRICON FRT Wood Earns Good Housekeeping Seal

Patricia Haegele, senior vice president and publisher of Good Housekeeping, said, "Consumers know that only products that have passed the tests and evaluations of the Good Housekeeping Institute are eligible to earn the Seal. Beyond the policies of manufacturers and retailers, consumers are reassured that they will get the product performance that they expect or Good Housekeeping will right the situation. We're delighted to welcome Dricon fire retardant treated wood into the Seal family of products."

Earning the Seal is a major coup for any product. Among all consumer emblems, the Good Housekeeping Seal is rated as the highest level of influence on products purchased; 91% of respondents acknowledge that the Seal influences their buying decisions. That's higher than Consumer Reports, the FDA, or Underwriters Laboratories.

How will builders, architects and building material dealers who specify, use or stock Dricon FRT wood benefit from the Good Housekeeping Seal? According to consumer research, the Seal is a major influence on purchasing decisions for products throughout the home; in fact, 71% of consumers interviewed say the Seal influences which building products they buy. Consumers trust the Seal; 87% say they are more inclined to buy the product that has the Seal, when choosing between two brands that are similar in price and features, and 40% are willing to pay up to 10% more for a product if it displays the Good Housekeeping Seal. With the degree of confidence associated with the Seal, architects and builders who associate themselves with the Dricon wood brand now enjoy a distinct advantage, one that can be promoted to set you apart from the competition and give homeowner customers greater peace of mind.

Visit Dricon online at: www.dricon.com/