| CHINO, CA -- Jacuzzi Brands Corp., a global manufacturer and distributor of high quality and innovative branded bath and plumbing products, has named Michelle Cervantez as chief marketing officer, Jacuzzi Brands Corporation, and vice president marketing, Jacuzzi Whirlpool Bath.
"Michelle will be a tremendous asset to Jacuzzi," said Tom Koos, president and chief executive officer, Jacuzzi Brands Corp. "She brings comprehensive marketing expertise from the automotive industry, where she successfully led luxury brands through brand revitalization programs," he added. "Michelle is highly regarded as the go-to marketing expert for reinventing brands."
With a results-charged career in the automotive industry, Cervantez has held key vice president roles at Mercedes-Benz, Jaguar, and most recently Hyundai. Cervantez is highly regarded and recognized in the advertising industry. She has received the Advertising Age Women to Watch Award and has been recognized as one of the 100 Influential Hispanics and 80 Elite Women in the U.S. by Hispanic Business Magazine.
In her role as chief marketing officer, Cervantez will partner with all of the businesses that make up Jacuzzi Brands Corp. to further establish Jacuzzi as the premier luxury brand in its category. In addition, as vice president, she will be responsible for all marketing for Jacuzzi Whirlpool Bath.
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