| OAK BROOK, IL & COLUMBUS, OH -- Real Living (http://www.realliving.com), the real estate industry's first consumer lifestyle brand, and GMAC Real Estate (http://www.gmacrealestate.com) have announced they are merging to become one of America's leading residential real estate franchises with more than $20 billion in annual home sales.
The move was set in motion late last year when Brookfield Residential Property Services (Brookfield RPS), a division of Brookfield Asset Management Inc. (Brookfield), acquired GMAC Real Estate. Earlier this month, Brookfield RPS acquired Real Living Network Services, a subsidiary of Real Living Inc., and as a result will now rebrand GMAC Real Estate as Real Living.
Columbus, Ohio-based Real Living is a national award-winning brand known for its innovation, customer service and track record of attracting results-driven brokers and sales professionals, along with a culture of partnership and collaboration within its network.
"In Real Living, we found the ideal partner and brand for what we are hoping to accomplish with our real estate operations, which we are committed to building even further," said Graham Badun, Managing Partner & CEO of Brookfield Residential Property Services. "We explored a number of options, including creating an entirely new brand from the ground up, but our customer feedback and research kept leading us back to Real Living. Both companies share many of the same core values and combined will be part of a bigger, stronger network of brokers and sales professionals."
Badun also announced the appointment of Real Living's Harley E. Rouda, Jr., a longtime real estate industry broker, owner, operator and franchisor, as President of the newly combined operations.
Brokers and sales professionals looking for more information on the launch and rollout of the Real Living brand can click http://www.realliving.com for more about the announcement. |
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